That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity. Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.
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That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity
That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity